Join Lancôme for Genes Day 2011

In 2010, Lancôme launched Genes Day, a one-day national tribute to the beauty of scientific research benefiting St. Jude Children’s Research Hospital. To continue the partay, the brand will once again be donating $7 from the purchase of every Génifique Youth Activating Concentrate on October 21st to St. Jude to benefit research and help save children’s lives.

I know it's early but I'm telling you in advance to save up your pennies for this product as it starts at $58. I use Génifique's eye cream ever since learning about it during my days as an intern for the brand.

For this second annual Genes Day, Lancôme has committed to raising double as much as last year ($300,000 from one day of sales!). Can't wait 'till the 21st? Dillard’s has kicked off the celebration a little early for ya. Together with Lancôme, $7 will be donated to St. Jude for every Génifique Youth Activating Concentrate sold at Dillard’s from October 2nd to October 23rd.

Want to try before you buy? Head to your local Lancôme counter to receive a Génifique seven day sample.

Please don't forget that you can still help the people of Haiti, donate to the Red Cross today. Thank you.