When it comes to makeup and beauty, the pros aren't the only sources or tips and tricks. Over the summer I've developed such an addiction to YouTube, you can often find me up in the wee hours of the morning watching makeup tutorials and haul videos. The beauty community that has populated YouTube are full of eager gals (and plenty of guys) who share their love of makeup with, literally, THOUSANDS or people.
I decided before launching my very own beauty channel (coming January 2010), why not pry into the minds of some of my favorite beauty "Gurus" on the interwebs. Bonnie, a bubbly college student who is currently studying Apparel Marketing, chronicles not only her love of beauty but her life on her YouTube channel,
SushiRockStar. Bonnie is definitely the type of girl you would want to be friends with in real life. Down to earth and insanely beautiful, she dishes on her latest beauty buys and just how to perfect the
wavy Kardashian hair. She spoke to me via email over the summer on what it's like having hundreds and thousands of people watch you speak and just how she got started in the first place. Read on for more...
MissWhoever You Are: How long have you been doing YouTube videos?
Bonnie: I've been doing videos for about a year, but I honestly had no idea what I was doing, the quality was absolutely awful!! So I really started making videos more frequently around last January.
MissWYA: What got you started doing videos?
Bonnie: One random day I was bored and decided to see what was popular on youtube. One of
Fafinettex3's makeup tutorials was featured and I became obsessed! I had no idea such a community existed. Then I started watching more videos and gurus, developed an obsession for makeup and thought to myself, 'hey I think this could be fun'. So I started playing around :)
MissWYA: When did you become interested in cosmetics and beauty products?
Bonnie:To be honest, around last year. I never wore more than some eyeliner, pressed powder, and maybe some bronzer. I always admired makeup though, I just never knew what to do or how to get started. And then like I said youtube came into my life and the interest really took off from there.
MissWYA: What are a few of your “obsessions” right now?
Bonnie: The show Greek! I've never watched it before and have spent the last week watching the past 2 seasons. Destructed denim and leather jackets, I'm super excited for fall fashion, this years trends are HOT!!And Shia Lebeouf.
MissWYA: Do you ever have buyer's remorse for spending your hard earned money on products?
Bonnie: Not really, I never go too crazy when it comes to makeup, I try to think about my purchases and only splurge once a while.
MissWYA: What are some of your absolute must have beauty products?
Bonnie: I would just recommend finding a great moisturizer that compliments you're skin. It is the staple to having great skin and creating a base for your makeup. I use Aveeno and I loooove it.
MissWYA: What do you carry everyday in your everyday makeup bag?
Bonnie: MAC studio fix fluid, MAC mineralize skinfinish natural, Avon liquid and pencil eyeliner in black, Loreal's voluminous mascara, MAC carbon, MAC satin taupe, MAC expresso, MAC vanilla, NARS laguna/orgasm bronzer, and MAC creme d'nude.
MissWYA: Out of your brush collection, which ones do you find yourself reaching for the most?
Bonnie: My 150 brush. I absolutely adore it for face powder, bronzer, blush, dusting off fall out, blending. I love it :)
MissWYA: How does it feel to have over 5,000 people subscribe to your channel and care about what you have to say on a daily basis?
[this interview was conducted over the summer. She currently has over 8,000 subscribers!! WOW!]
Bonnie: It's amazing. I had no idea so many people would ever watch my channel because I honestly don't think I'm as interesting as any of the other fabulous gurus. But I absolutely adore every single one of them. I love getting to know people with my same interests and thinks it's just so much fun to have so many people care about my videos. Honestly, it makes me feel amazing to read their comments and hear how my videos might have impacted them.
MissWYA: How do you deal with some of the negative comments people leave on your videos?
Bonnie: Oh goodness. I always try to be the bigger person when it comes to negative comments. I just think of it as some jealous person with no life trying to bring someone down to their level. So I'll typically just block or ignore the person. But I won't lie, there is sometimes a point where people are just so ignorant and I have to address it. But I never let it bring me down. They aren't worth the time.
MissWYA: Do any of your friends know about your YouTube channel?
Bonnie: Haha yes! At first it was secret, but then it got hard to film videos when you live in a sorority house of 65 people. They think it's neat and I don't mind them knowing. It's only emba rrassing when they watch my videos with me in the room!
MissWYA: Now you've made it clear [in your videos] that you're trying to get in the fashion industry. What are your top 5 tips for anyone whose currently in school or thinking about getting a career in fashion?
Bonnie: I actually did a recent video/blog post about this.
(view it here)
1. You MUST be passionate about the industry with a strong drive and desire.
2. Get experience!! If you haven't worked in retail before, you need to!
3. Get, if not one, many internships. You'll learn so much more getting hands on when specializing in a job, whether you shadow a designer, consultant, buyer, etc.
4. Network, make connections, don't burn ANY bridges. You never know who might know someone, or if someone who you "burn" might work for in the future.
5. Do your homework. Be updated on the industry, trends, and news. My favorite site is style.com :)
MissWYA: You always look so great in your videos. Do you ever leave the house without doing your makeup?
Bonnie: Omgoodness yes! I think it's necessary to give your face a break so I try to do that if I don't have any plans for the day besides running errands. Sometimes I don't even wear makeup to class, especially when they are super early in the morning. I rather sleep in :)
MissWYA: What are some non makeup related hobbies of yours?
Bonnie: I love to read! I'm a huuuge fan of the Sookie Stackhouse series! This summer I read 12 books haha. I also love to dance. It's one of my big passions. I find it a way to express myself and to just let loose!
MissWYA: You sometimes cover fashion on your YouTube channel. How would you describe your personal style?
Bonnie: Hmm. I like to mix things up, I don't think I fall into one specific category. I'm a big fan of boho chic and 80s rock. But I could wear skinny jeans/leggings with a flowy tunic with slouchy boots everyday of my life. But then the next day I could wear a mini and a A&F tank or a simple dress with gladiator sandels. It really depends on my mood because how I dress is how I like to define myself. Hah, I hope that makes sense :) My style is me!
MissWYA: Whose your favorite fashion designer?
Bonnie: That's tough!! Probably Balmain.
Balmain Spring 2009, www.style.com
MissWYA: What's your number one beauty tip?
Bonnie: Be confident. You can pull off whatever as long as you have confidence. It's sexy :)
MissWYA: Name your Holy Grail products.
Bonnie:
1. MAC Lip Lacquer in Babied, but this is a limited edition so I'll cheat and say MAC creme d'nude as well :)
2. L'oreal Voluminous Mascara, classic
3. MAC Carbon!! Everyone needs this eyeshadow
4. MAC mineralize skinfinish natural. Gives your skin the most AMAZING glow
MissWYA: If you could have a party with the fashion elite who would you invite and why?
Bonnie: Karl Lagerfield: Genius. Ugh...I would DIE to meet him;
Mary-Kate and Ashley Olsen: They are my fashion icons, I think their style equals perfection!;
Marc Jacobs: Love him and his line, and he's a little crazy and think the two of us with a class of champagne would be a great time;
Rachel Zoe: She is a little intense but I love it. She loves and knows what she's doing in the industry and would love to tap into her head;
Shia Lebeouf: Yum. He'd be my date.
MissWYA: Do you have any future goals for your YouTube channel or a blog?
Bonnie: I would just say that I want to just keep making videos. I would love to make more frequent videos, more makeup tutorials and talk about more specific trends in fashion. Sometimes I put it on a back burner since I have a LOT going on in my life, but YouTube has become sort of a part of me I hope to be doing this for a long time :)