we see beauty // make

A few weeks back I attended a blogger preview for a new cosmetics line called MAKE.

“MAKE is the first for-benefit color cosmetics line launching on WeSeeBeauty.com - a for-benefit marketplace of ideas, stories and products that support the cooperative movement. One-third of all MAKE product sales will support the non-profit organization, the We See Beauty Foundation, dedicated to incubate and accelerate women-led, worker owned cooperatives. The foundations first project is establishing a cooperative in Brooklyn, NY called Do Good Be Beautiful, that will create and sell its own healthy cleaning and personal care products.” - From the brand

The products in the collection are beautiful, intensely pigmented, and last a long time. I’d say it’s comparable to MAC Cosmetics or Make Up For Ever in terms of pigmentation. My favorite product, to date, is the matte eyeshadow in Siberian Blue (third blue from the left in the photo above). It’s a shocking bright electric blue that really makes eyes pop and doesn’t crease throughout the day. It’s even more gorgeous when paired with NARS Palladium soft touch shadow pencil. The pencil is a beautiful turquoise that enlivens the blue.

MAKE launched with over 200 sku’s (pretty ambitious for a new brand) and encourages creative self-expression. They have an interesting approach to how they create their collections that should be noted. In addition to their core products, MAKE will pair two unique artists each season to create a concept collection. The first partnership pairs furniture and interiors designer Faye Toogood with makeup artist Ayami Nishimura to create the New Medieval Collection. Interesting concept and definitely goes beyond simply pairing with a celeb or designer.

Pricing isn’t too bad and, again, is similar to what you’ll find at MAC or MUFE. I’m itching to get my hands on the foundation and powders since I’m a face product junkie and that blush is SCREAMING my name. To purchase the collection or see more, visit weseebeauty.com