milk makeup review

When Milk Makeup launched last year, I wasn’t sure what to think really. They were positioned very much as the “anti beauty” beauty girl and as someone who lives in and loves makeup, I automatically ruled them out. I figured it was for the girl who didn’t wear makeup but maybe wanted to play and dabble. They weren’t the cookie cutter beauty guru. Maybe Too Faced and Benefit made them puke. It was a bit rebellious. It reminds me of Glossier in the sense that this is makeup for the girl/ guy who doesn’t want MAKEUP.

I am everything but. I live in pink. I love shimmer, I like a highlight, and I crave pigment. A few weeks ago, I attended a workshop hosted by Milk Makeup and YouTube Space NY where I not only learned some amazing lighting techniques but also met a few people from the brand. Hearing them speak, made me want to try the brand a bit (customer service is key). I left with a few products that I’ve been testing for the past month or so and I have thoughts (everything except the Blur Stick and Hero Salve were gifted). Let’s dive right in.


Milk Makeup Eye Pigment, $24
I want to love these, I truly do. The Eye Pigments are cream eyeshadows in a tube and come in an array of bold colors. They have four stars on but I found that these were just your run of the mill cream eyeshadows. I didn’t find them to be as metallic or intense as their Instagram images show them to be. They were a bit messy and I feel like there’s a learning curve with them. I did have to do a little elbow work when layering my powder eyeshadows on top. When I tried blending I found that the creamy got patchy. It’s thick and cakes really easily.



Milk Makeup Ubame Mascara, $24
So I have a love/ hate relationship with this Ubame Mascara. It has a funky wand that really intrigued me. They promise a “full-volume lash look” which is basically everything I ever want in a mascara. When I applied it, I liked the look. It wasn’t the fullest lash look I’d ever gotten from a mascara but I was satisfied. What I didn’t like was the fact that my eyes looked straight up bald about two hours later. Why tho?

Milk Makeup Tattoo Stamp, $12
At this point, I think it’s safe to say I’m not quite the “Milk Girl.” Fair! Never claimed to be. So while a tattoo stamp may not be my thing per se, I can appreciate who it’s for. Again this was a gifted item and I think it’s cute, especially now since it’s “festival season.” If I was attending Coachella or Gov Ball, I’d definitely use these as a temporary tattoo and have a bit of fun with my look.

Milk Makeup Blur Stick, $36
Milk Makeup Blur Stick is a colorless, oil- and silicone-free primer that aims to minimizes the appearance of pores and fine lines. It does glide on the skin and minimizes shine. I wouldnt say it truly “blurs” anything for me. I prefer applying it with my fingers by tapping it on. I still prefer using a traditional primer to actually help my makeup last because this does not do it. If you apply too much on skin, this can make your foundation pill and ball up. I like using this on days where I am not wearing any makeup but don’t want to look shiny.



Milk Makeup Holographic Stick, $28
When this first launched, I was pretty skeptical. I see a lot of ~iNsTaGraM~ trends and the whole holographic one wasn’t something I cared for. Then it became a bestseller, sold out, and the beauty hoarder I am low-key wanted it. I received this in a gift bag (score!) and I have to say…I’m a fan.

The Milk Makeup Holographic Stick isn’t blinding like most highlighters but gives a beautiful iridescent sheen to skin. It does have mango butter, coconut oil, and avocado oil, goes on smooth and blends well. I recommend using your fingers or a duo fiber synthetic brush to apply. Rubbing it directly on your cheeks will move your foundation.

Milk Makeup Lip Color, $22
FINALLY something I’m really into. I love how richly pigmented this Lip Color is. It has a demo-matte finish so it isn’t drying. It’s comfortable to wear, goes on pigmented on the lips, and is super comfortable to wear. It’s fuss-free. Formulated with shea butter, coconut oils, and grapefruit peel oils Lip Color is one of the more easy to wear and hydrating lip products out there. I want more shades!!

Milk Makeup Hero Salve, $20
Another product I love! This stays on my nightstand and doesn’t go anywhere. Much like Glossier Balm Dot Com, I love a good salve. I will spend money on them despite owning a bajillion. Hero Salve is truly a multitasking product. I primarily apply this on my lips in the evening before bed and in the morning after exfoliating. It goes on before I apply lipstick, especially my matte liquid lipsticks. It has great “slip” which means it glides on, doesn’t feel thick or heavy on lips, and really hydrates my lips. You can also use it on your face and body (I also like to rub it on my cuticles after an at home manicure). My only gripe is the size of the product at the current cost. It is basically like many salves on the market.

Now this is by no means the full range. I feel ike Milk has been releasing new products every three weeks. I still have my eyes on their Cooling Water (for summer), their highlighter (the new one, Mars, launches 5/2), bronzer, Face Mist (again, summer), and their Blur Spray.

While I still have a wish list, I hesitate buying anything because I just haven’t been that impressed with the brand. Yes, I have some items I’d recommend but Milk isn’t the first brand I run to when I’m in Sephora. The products are good, not great, in my opinion. That said, I can see why some people might be attracted to them. Not everyone is as obsessed with makeup. Sometimes, it can be overwhelming when you walk into Sephora! Also, not everyone is represented in beauty marketing. Milk has made it a point to have a truly diverse set of people in all of their marketing, advertising, and social materials. I respect that (and honestly, that’s the only reason why I still check for them). Milk Makeup is available at Sephora and Urban Outfitters.

Have you tried Milk Makeup? What are your thoughts? Hit me up in the comments, tweet me, or IG. ✌🏾

I received some products after attending an event. Affiliate links are used in this post.


  1. Thursday, May 11, 2017 / 6:59 am

    Thank you for your honest opinions on this brand. I’ve been seeing it everywhere and have wanted to try the blur stick which a lot of people have been on the fence about. The salve sounds amazing however.

  2. Tuesday, May 16, 2017 / 3:56 pm

    Hi Eileen.

    I found your blog recently and I am loving it! I love your honesty when analyzing the products. And the “meh” section! :).

    Keep the good work.

    Btw, I found a small mistake almost in the end of the article: ” xhaven’tbeen”.

  3. Sunday, May 21, 2017 / 7:13 pm

    So sad to see you weren’t impressed! I just got the blur stick in this month’s Play by Sephora but I’ve heard similar reviews that it doesn’t really do anything.

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  4. Monday, May 22, 2017 / 3:28 pm

    love your blog 🙂

    power to you