Maybelline New York Super Stay 14HR Lipstick

I am a lipstick girl through thick and thin. This wasn't always the case, however, as in my youth (as if I'm so old now), I use to only sport gloss. Oh to be young and naive! Now I hoard stockpile purchase lipstick like it's going out of style. With lipstick often comes bleeding, feathering, and reapplying every five minutes but those were minor details -- things I can get over. While it's not ideal, I've gotten used to having to constantly reapply my look.

Now I have to do that much less courtesy of Maybelline -- my drugstore go to.

Maybelline's new SuperStay 14HR Lipstick promises 14 hours of staying power while remaining lightweight and pigmented. Call me crazy but 14 hours is a bit ambitious!

Maybelline's patented Color Keep technology uses flexible resins to envelop rich pigments in a unique longwear film. This allows the color to meld with lips for Super-Staying power. The lipstick (available in 20 shades) is weightless in application and doesn't dry down matte or skip/ drag along the lips when applying. It's a smooth application from start to finish. I haven't had any experience with it feathering or flaking off (something I abhor in lipsticks -- so gross!). Plus they smell a bit like candy which never hurts ;)

Final verdict: 14 hours was a bit ambitious as it only lasted about eight or nine hours. That said, it's still pretty amazing since I applied at 8am and had to reapply at 5pm as I was finishing up work (well, as my mind started to wander). The colors are amazing and I've found love in Eternal Rose, a gorgeous bright pink pictured here, and Ceaseless Caramel, a muted brown that makes a great neutral.

Samples provided for editorial consideration. Please don't forget that you can still help the people of Haiti, donate to the Red Cross today. Thank you.