BREAKING: GOSH Cosmetics Now Available in the US

Rarely do I ever post something and call it “BREAKING”, however, last night I stumbled upon something so rare and AMAZING I simply had to post and make EVERYONE aware.

GOSH Cosmetics – the Denmark-based beauty brand that was primarily available abroad – is now available in the United States. I can only confirm New York locations (so far I’ve only seen it in Duane Reade). I’ve reached out to GOSH PR but haven’t heard back as of yet from the brand.

GOSH is already a sensation in Europe and have been featured in fashion magazines and blogs a plenty. I know countless US beauty lovers who often hound/ harass/ beg friends to purchase products while going on holiday to Europe. I’ve spent many hours on UK blogs drooling over the richly pigmented lipsticks and now we I can drool in person.

Eager to test out the line, I purchased two products. The polish, tested out by my coworker (Hi Ruth!), “Miss Minty” is a beautiful mint green color that looks similar to Essie’s Mint Candy Apple. Of the polish, Ruth says it has a smooth consistency – no lumps, air bubbles in sight – that delivers fantastic results with two coats.

Their Velvet Touch lipstick in “Shocking Coral” is a perfect coral/ pink that’s perfect for spring. It’s a bit sheer but buildable in terms of coverage. I’d compare it to MAC’s recent Sheen Supreme lipstick line.

Ruth of Chic Thrills modeling “Miss Minty” nail lacquer
“Shocking Coral” lipstick

While the line is selling in drugstores, it is not cheap! Prices start at $7 (nail lacquers) and go upwards of $22 (foundations/ primers).

GOSH Cosmetics have been spotted at Duane Reade’s across the city (38th St, 51st, Union Square, 57th and 3rd so far). As Duane Reade recently jazzed up their beauty department (now called the Look Boutique) I’m pretty sure we’ll be seeing many more stores selling the line soon. Not in New York? I suggest you check your local drugstore or shop online.

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  1. LesleyKat Wednesday, March 9, 2011 / 10:15 pm

    I am just as excited as you are. In fact, I was SO excited that I went to the union square Duane Reade to scope it out and guess what? NO GOSH! Not yet at least. The guy there said they should be getting it in in the next couple of weeks.

    You didn’t happen to see the silver holo nail polish did you? It gives me life. I NEED it. NOW!

  2. Cheryl L. Wednesday, September 7, 2011 / 3:48 pm

    Do you know if they have the holo nail polish, #549?

  3. Anonymous Friday, April 13, 2012 / 3:38 pm

    Hi I found it in Duane Reade uptown in the 90s on madison…beautiful stuff….

  4. Anonymous Friday, April 13, 2012 / 3:38 pm

    Hi I found it in Duane Reade uptown in the 90s on madison…beautiful stuff….

  5. Anonymous Sunday, August 26, 2012 / 3:20 am

    There is a bunch of Gosh products and testers at the Duane Reade on 72nd and Amsterdam!! It’s lovely!

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