It’s no secret that I love anything (and everything) British. I love the culture, the country and, yes, the accent! There’s just an undeniable cool factor about those across the pond. UK- based beauty blogger Zoe of Zoella.com radiates that sense of cool with her honest beauty reviews, amazing makeup skills and a beautiful head of luscious hair. With over 2,000 blog followers, she is never afraid to tell it like it is. Read on to find out how she got started and what her number one beauty tip is!
Tell us a bit about yourself.
I’m Zoe, I’m almost 20 years old & I enjoy makeup & beauty way too much!
How long have you been doing blogging?
I’ve been blogging since February of this year
What got you started?
I got into YouTube makeup videos years ago, watching guru’s who have made it really big now. (Panacea81 to name one) & knew I wanted to talk about makeup etc but was very camera shy, & when I noticed a few of them had blogs where they could post swatches, review things, talk about their favourite makeup items, I decided one rainy day to sit down and make one. I didn’t actually believe anyone would be interested in what I wrote, but it was nice to have somewhere I could escape.
When did you become interested in cosmetics and beauty products?
I started wearing makeup when I was about 14/15 but I never got properly into it until I was about 17. I used to admire the fact that when done so beautifully, you could feel so much more confident with makeup on covering a few personal “flaws”, things that nobody else would pick up on but that you would feel self conscious about (like a spot, or a blemish).
What are a few of your makeup “obsessions” right now?
A little makeup obsession I have at the moment is setting my concealer with a mineral concealer. I find it makes it last 2x longer and also makes it appear more flawless. Although I haven’t actually blogged about this yet haha. I also love all things mineral at the moment. You cannot go wrong with minerals.
Do you ever have buyer’s remorse for spending your hard earned money on products?
Haha, sometimes I do! Especially when friends come over and go through my makeup collection and ask “how much would this have all cost?” with a look of horror on their faces. Although, I just think, everyone has a hobby, or something they like to spend their money on. My brother’s is Xbox games, some people collect DVD’s. Mine is just another hobby, which I can benefit looking better from!
What do you carry everyday in your everyday makeup bag?
I will usually carry an undereye concealer, a lip salve of some sort, a lipstick (or 2…or 3), a lip gloss, an eyeliner, and possibly a blush & blush brush. It depends on how far I’m going and for how long. If it’s overnight I tend to take half my makeup collection.
What are some non makeup related hobbies of yours?
I love Photography & Fashion. I live in a very picturesque village & photo opportunities come up all the time, but the photos I mainly like taking are abstract or fashion related. I don’t really know if I can class fashion as a hobby as most girls like studying it! I also like making & being creative. Recently I have started making little floral headbands, which I plan on selling on my blog in the new year.
Do your friends and family know about your blog?? If so, what do they think?
Yes they do. I don’t think they are all that bothered if I’m honest. My brother’s friends find it more fascinating than he does. If I get all excited about how many followers I have, they just think I’m strange! But they do appreciate that it’s something fun to do, and found it exciting when I went off to events. There are a lot of friends that are excited by my blog though, and check up on it regularly though.
What’s your number one beauty tip?
Get the perfect base. If you know which foundation works best for you, and you are perfectly matched, you can’t do much else wrong. I see so many girls with orange face, white neck syndrome… and sometimes even the other way round, and it just makes me so frustrated. There are beauty consultants at makeup counters for a reason, and this is to make sure you get the best out of your skin. They don’t charge you for matching you with a foundation, and if you are unsure whether to buy it or not, always ask for a sample. Unless of course you like the orange faced look!
Name your Holy Grail (absolute must have), brand and shade
- Lipgloss/ lipstick – Mac Lipstick- Hue, a gorgeous pinky nude colour
- Mascara- Lancôme Hypnôse- To this day I have never come across anything that makes my lashes look so fluttery
- Eyeshadow- NARS eyeshadows are my absolute favourite. They are very pigmented and easy to blend
- Face product (foundation/pressed powder/ etc.)- Bare Escentuals is my absolute Holy Grail foundation!
Your hair is so long and beautiful! What products do you use to keep it so lush?
I like to experiment with different shampoos and conditioners, so I am never consistent when it comes to that, although I do swear by a lotion, serum or cream before blow drying or straightening. I think that my hair has stayed relatively healthy at the ends because of this. I also don’t like to over wash my hair.
Do you have any future goals for your blog?
No, not really. I just hope that people continue to read it & enjoy reading it. I love that I can help so many girls when deciding on what to buy, or with problems they may be having with particular things. It’s also a great way to make friends, I have met a few amazing girls through blogging and events & I can happily say I consider them to be very close friends of mine now, which I never expected! Ultimately I suppose I would love for someone to approach me and say, “Hey Zoe, how about we make your own brand of makeup?” but I know that this will never happen! haha.