According to a WWD exclusive, Julia Roberts is the new face of Lancôme. The article calls her the “global ambassadress” for Lancôme.
Further details hasn’t been released in terms of what her relationship with the brand is.
“By her remarkable personality and career, Julia Roberts is an emblematic woman of her time,” said Youcef Nabi, president of Lancôme International. “Her exceptional talent, her radiance and her strong commitments perfectly echo Lancôme’s values. We are convinced she will embody the brand in the most sublime way possible.” (source)
I must say I’m kind of excited for this because I love Roberts and her mega watt smile. I, too, am one who suffers from ear to ear smiling but no one carries it off better than Ms. Roberts.