What better way to celebrate your 20th Anniversary, than to launch what could be one of the best fragrances ever. This is what the fantastic duo of Badgley Mischka did and trust me, we’re all reaping the benefits.
Last Thursday, a few beauty bloggers and press gathered at the über posh Elizabeth Arden Red Door Spa for an unveiling of the new fragrance, Couture by Badgley Mischka. With all the craziness of fashion week, Mark Badgley and James Mischka were kind enough to share their time and lead us into their world on how this scent came to be.
“Our new fragrance, Badgley Mischka Couture, embodies our passion for making women feel beautiful.”
– Mark Badgley & James Mischka
“We wanted a fragrance to make you feel like you’re in a couture gown,” James said, “…an overall enveloping feeling of being in couture.”
The inspiration came about three years ago when the duo worked with the Olsen twins and discovered the transformative power of a couture gown. Couture is at the core of the brand, their heritage. So it’s only fitting that the scent be called Couture and I must say, it lives up to the name.
Available this month, it was created with perfumer Caroline Sabas of Givaudan Fragrances, who was also present at the event. Couture is described as a floriental wood scent, the fragrance blends fruits with florals and musk. My fave.
I asked Caroline exactly how it is she picked out the scents, “What’s the formula?” She replied, “There is none, it’s all testing, testing, testing”. Out of the thousands of notes, they finally came up with what works perfectly and truly delivers on the promise of lasting all day. It opens up with pear nectar, blackberry and dark plum. The heart of the fragrance (middle notes) is quite feminine with notes like gardenia, jasmine and violet. The base notes consist of cashmere woods and musk.
You know I have a thing for beautiful presentation and this bottle is no exception. The design of the bottle is based on the iconic crystal bottle from the original Badgley Mischka fragrance which was inspired by vintage crystal barware except this one is metalized in gold. It actually coordinates with their Fall 2009 collection (above, which got rave reviews during fashion week).
The bottle has crystal “facet” slits that are representative of “a bare shoulder or a decolette in an evening gown,” according to Mark.
This is something quite innovative and honestly, the best. Rather than your run of the mill roll on fragrance, the duo created a gel- yes, a GEL!
“We wanted a different kind of delivery system, we didn’t want to do a roller because that reminds me of deodorant,” James joked. It has this sort of moisturizing effect (though it is NOT a moisturizer) and contains emollients and vitamin E. The packaging is exquisite, a gold bar- contains 0.5oz so its TSA approved!- with “MB” etched all around it. The gel isn’t sticky or gooey, rather it felt silky and every time I waved my hand, I got a whiff of pure luxury.
Perfume, according to the duo, is an affordable luxury. So in the current economic state, its only fitting for them to release a perfume that will give women that red carpet moment. Then they uttered something I couldn’t agree more, “It’s always a red carpet moment for women.”