To: Hello Kitty fans

I absolutely adore Hello Kitty. Like seriously in love. I've never loved a cat more in my life.

So when I heard about the opening of their first ever Sanrio Luxe location...I was stoked. This store is the Sanrio store on West 42nd Street (don't you just love 42nd Street???)

They weren't kidding around when they said luxe. Gone are the days of cutesy stickers and too small lunchboxes. Oh NO! This baby is selling $200+ clothing, jewelry, shoes and collaboration items which were formerly Japan exclusives (hello Hello Kitty x Porter collab). Going away and want H. Kitty with you...worry not as they sell luggage. And what would you put in this suitcase..well why not your new silk Hello Kitty dress. Oh and don't forget your new pink cashmere baby scarf...you're going to need that for the little 'un.

If you don't live within the immediate NYC area and you want these looks like you're going to have to make a friend who lives here because I haven't seen an online store as of yet.

I don't know if I like this. While I'd like to call myself a Hello Kitty collector but sending $200+ on a cartoon wouldn't really fare well with my Visa. I can't see myself spending that much...ok I lie...I could see myself spending that just I don't have the money to. And I miss my old Hello Kitty store. I liked the previous candy shop-esque vibe. This is too serious and...well...rich. I mean Baccarat chandeliers??? They just crushed the dreams of some little 6 year old girl who wanted her a Hello Kitty notebook. Now instead mommy has to fork over money for a cashmere scarf. They call this "a whole new concept of cute."

This ain't cute!! It's an abomination! I want my Chococat Rhinestone Necklace, Badtz-Maru hair barrettes, and my Keroppi Plush!!!

Why does everything have to go "luxe" or dare I say it "couture". IT IS NOT COUTURE! Couture is the most overused phrase in fashion dictionary to the point where it has lost its meaning. Am I angry?? Visibly!

Bad move Sanrio...bad move. You just lost yourself one dedicated customer (how can I go and pay $150 for something in times like these??). Not only did you lose me...oh no...you lost all those THOUSANDS of little girls who BUG there mom CONSTANTLY just to go inside and get a Hello Kitty plush.

THOUSANDS! I know cuz I hear them when I'm walking along Times Square.

Don't let the Kimora's and Mariah's of the world get in your head!

Looks like I gotta stick to my Hello Kitty Debit Card from Bank of America...

Source: Racked