Fashion Week SS 09: Backstage at Preen

For Preen's SS 09 show Eugene Souleiman for Aveda did the hair.

The Look:
The look is androgynous with a hint of romance. The front is quite masculine, sides are sculpted with a raked-back effect and the remainder of the hair is tied into a loose, low-slung knot at the nape of the neck.

Get the Look/Step-by-Step:

• Step 1: Section off a triangle behind the crown of the head and pull back. Spray the sides with Volumizing Tonic and comb hair back with a wide tooth comb to create separation and a raked-back look. Dry sides of hair with a diffuser.

• Step 2: Separate top triangle of hair into two sections, top and bottom. Blow dry each half straight and spray with Volumizing Tonic.

• Step 3: Release both sections of hair and comb together with a fine tooth comb first, then a wide tooth comb (comb lines should be visible), adding more Volumizing Tonic to roots, to create a raked back effect.

• Step 4: Slightly loosen shape with fingers to diminish comb marks and separate with hair pins. Dry with a diffuser.

• Step 5: Pull all hair back, twist and tie into a low-slung knot a bit off center. Pull knot to tighten and finish the look with a list misting of Air Control Hair Spray.

Aveda Products Used:
Volumizing Tonic
Air Control Hair Spray

Lead Stylist Quotes:

Q: What was your inspiration for this look? How did you collaborate with the designer o create the look?
“The front is quite masculine, sculpted and severe while the bottom is wrapped into a loose, romantic knot. I was inspired by the androgynous look that was very much in fashion when I started creating editorial cover looks in the mid to late ’90s. This look beautifully contrasts with Preen’s collection, which is very feminine; the overall look is very strong.”

Q: How could a woman achieve this look on her own?
“This look is very adaptable for street wear. Spray sides, front and top with Volumizing Tonic and comb through with fine tooth comb, and then with a wide tooth comb to give separation and direction. Dry hair with a diffuser for a natural effect and tie in an off-center knot. Aveda’s Volumizing Tonic is a great setting product for this look.”